Gen Z redirecting investment funds to sports betting as financial strategy due to economic pressure.

And this is something we've discussed on the show numerous times. This idea that um I think young people feel stuck. They feel broke. They feel like they cannot get ahead. They're not going to be able to afford a house. They can't keep up with the cost of living. So, how do they do that? Sports betting. What are these sports betting companies doing? Well, they're marketing on Tik Tok, on Instagram. They're paying influencers to talk about DraftKings and Poly Market and Kalshi and all this other stuff. And um I could totally see uh us catching a bit of that wave, a bit of that tail. Like, you know, this is this is the tweet I was talking about. Gen Z is moving away from stocks to sports betting in wealth plans. 52% of them have redirected investment funds to sports betting and a quarter of them treat sports betting as a deliberate part of their long-term financial plan according to a survey from Betterment.