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Titles and thumbnails that keep working after the stream ends

A title written for people already watching is invisible to everyone who arrives later, which is most of the audience a VOD will ever have.

discoveryyoutubetwitch

Write for the person searching next month

Name the subject in the words someone would type. A date, an emoji, and the word LIVE describe nothing that anybody looks for.

Front-load the specific part

Titles get truncated everywhere. What makes this stream different belongs in the first few words, not after a channel name and a string of tags.

Thumbnails are read at thumbnail size

Four words maximum, high contrast, one focal point. Check it shrunk down on a phone before you upload it.

Revisit old titles

Retitling a stream that covered something people still search for is the cheapest traffic available, and nothing about the video has to change.

Search a streamer's whole archive by the second →

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