Lab-grown diamonds now 45% of engagement rings; people prefer ethical, cheaper alternatives to natural diamonds.

So, in the last 7 years, 5% of people were using lab-grown. Now, almost half are using lab-grown. So, there's factors like oversupply, weak Chinese demand, US tariffs, luxury slowdown, fuel drop. That all matters, but um this is a real thing, right? Like, a lot of people are saying, "You know what? I can get a diamond. It's chemically the same thing. It's 80% cheaper, and it hasn't come from, you know, Africa. It's not a blood diamond. You know, there was no uh uh you know, child labor." But, I do think it's funny that some people will say, "I would never buy a real diamond because I can get a lab-grown one, and you know, that means I'm a good person." But, then they wear clothes and use an iPhone and wear Nike. That also was coming from horrific adverse conditions.