Emotional attachment to coins prevents profitable exits; once profitable trade creates lasting bias.

it's a scam. You, you, you're up 100k and then you basically run it down to break even is, you know, like, wow, it is a scam. So that's always been one of the things that surprises me to this day. Well, it keeps you going, I think a little bit that you've done it once and kind of once you're bitten by that. And I think this is also a bit of a double edged sword because it's one of the main reasons why people refuse to sell altcoins is if they bought a coin and it went up initially, like a lot of people buy a coin and it never goes up. Sometimes you buy a coin and you make a bunch of money on it very quickly. And now you have this emotional attachment to this coin.